Wednesday, February 22, 2012

FOLIERA
To keep up with the increasing demand for new products in the floral marketplace, the Foliera company was interested in introducing a larger variety of products to their customers. Their goal was to develop a new image that would be widely recognizable and allow them to further differentiate their products from that of their competitors, all the while capitalizing on their years of tradition and high standards.
PROBLEM:
The Company was growing. Management thought the current look was outdated and did not reflect the current mission of the company.
ACTION:
We created a logo that would better reflect management’s vision of the company’s future, and added a new tagline to support the logo.
RESULT:
The old logo had a restricted look of a local greenery. We modernized the look to give it a more national appeal. The new tagline leveraged the tradition of the brand while reinforcing the companies updated mission.

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