Capital Design FX - Digital Marketing Agency - Change Your Idea Into Reality - Boston :: Laconia :: Toronto

Wednesday, February 22, 2012

Your personal design agency


The long-forgotten art of customer service is one of our greatest assets. Let's face it. There are other agencies that deliver great creative. But what differentiates us is that we also truely partner with our clients to make their web, branding or social media projects easier in the process of reaching their goals.



Website Development

Qponz Inc.

 

Open & Save and Actionpak were merging their companies under one parent company, Qponz Inc. For over 25+ years, Open & Save has been providing superior response levels for countless direct mail promotions and coupon offers. 

 

PROBLEM:

Open & Save and Actionpak needed one website that operated under Qponz Inc., but preserve the services under both brands. Qponz Inc. existing SEO plan was expensive and relied solely on keyword advertising. 

 

ACTION:

First, we redesigned the website to drive customers to the appropriate service. Open & Save targeted customers with national campaigns to execute. And Actionpak delivered a more regional service. Next we provided a better solution for customers to gather data on direct mail target audiences, so business owners could estimate the cost and potential impact of Qponz services. Next, we improved Qponz Inc. website structure in a web 2.0 design so search engines would rank the site higher via organic searches, rather than using costly keywords. Finally, we provided keyword and description updates for further SEO decisions. 

 

RESULT:

While we are in the initial stages of viewing our impact, the results have been encouraging. Customers are finding the information they need, and the SEO is starting to show results – Open & Save’s website rankings are increasing.

Client Testimonials

When the time came for us to move forward with our branding and social media exposure, Capital Design FX did a fantastic job in developing and implementing our new winery website. We continually receive compliments on the design and ease of navigation that the new site offers to our partners and...

Paul Lizak
Feb 24, 2011

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